The Task: I had 36 hours to plan a two day photo and video shoot from scratch. The goal was to show off a new lighting collection for Laura James, and a strict budget of £35,000 to get it all done within six weeks.
How I did it: I treated their money like my own. Because of my background in buying, I focused hard on solving the practical problems. I planned out the exact transport we needed and made sure the locations were safe. But the smartest choice was using the brand's own furniture in the background of the shots. That saved thousands in rental fees.
The Result: A rock solid plan. It covered absolutely everything. From hiring the best interior crew to making sure the final photos were backed up correctly at the end of the day. It shows I can handle the money and the planning just as well as the creative side.
